Ojo al aviso | a photographic panorama of street visual communication

Lucia Garcés Dávila is a researcher and co-author of Ojo al Aviso, a photographic panorama of street visual communication , a publication that described the traditional art used to make handwritten signs in Quito, Ecuador. This book consists of a visual archive that includes graphic art such as calligraphy, typography, painting, illustration, and stenciling. Local artists were interviewed to have a deeper understanding of their studies, inspirations, and technical skills. This research considers this artwork as part of an urban landscape that represents the local culture and advocates for their revitalization in a context where these pieces have been replaced due to public regulation.

David Hinojosa on of the artist, began his art studies at the age of 8, when he won a scholarship to get into the school of Bellas Artes in Guayaquil, Ecuador. He learned from the artist Jacinto Garaicoa by doing natural scenery drawings at the cemeteries. He has traveled around Ecuador for more than 30 years creating exclusive designs to his clients. He developed several styles of calligraphy and used humor as an important part of visual communication in his art work.

Ojo al Aviso, photographic panorama, design, typography, arts and popular visual communication of Quito, Ecuador.

Published by the Ministry of Culture, Ecuador. Free download

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