








Lucia Garcés Dávila is a researcher and co-author of Ojo al Aviso, a photographic panorama of street visual communication. This work documents the traditional art of making handwritten signs in Quito, Ecuador. The book is based on a visual archive of graphic art found in public spaces, which includes calligraphy, painting and illustration. Local artists who interpret and recreate the visual culture were interviewed to gain a deeper understanding of their studies, inspirations, and technical skills. This research considers this artwork as part of an urban landscape that represents the local culture and advocates for their revitalization in a context where these pieces have been replaced due to public regulation.


David Hinojosa began his art studies at the age of 8, when he won a scholarship to attend the school of Bellas Artes in Guayaquil, Ecuador. He learned from the artist Jacinto Garaicoa by doing natural scenery drawings at the cemeteries. He has traveled around Ecuador for more than 30 years creating exclusive designs for his clients. He developed several calligraphy styles and used humor as an important part of visual communication in his artwork.
Ojo al Aviso, a photographic panorama, design, typography, arts and popular visual communication of Quito.
Published by the Ministry of Culture, Ecuador. Free Download